What is a feed and why should I create one?

A feed is a data format used for providing users with frequently updated content. Content distributors syndicate a web feed thereby allowing users to subscribe to it. Making a collection of web feeds accessible in one spot is known as aggregation. 

If you have a lot of listings, you can send us listings data through our free automated feed program. You can upload multiple property photos, virtual tours, open house information, and much more! There is no cost to participate in the program. We will syndicate all of your listings to the Zillow® Rental Network.

Sending a rental listing feed is a technical undertaking that requires publishing an XML file. Simply sending us a URL of your website does not provide enough information for online listing display. Creating a feed XML file requires the ability to create a file that conforms to our Rental Listings Feed Guide (https://filenet.hotpads.com/+guides/RentalListingsFeedGuide.pdf).

For rental listings real-time feed guide:


Once you have read the specifications and have an XML feed ready, submit your feed to us at rentalfeeds@zillow.com.

We will inspect each feed by doing high quality checks before setting the listings live on to the Zillow Rental Network.

Lastly, parties interested in our real-time lead API should follow the documentation below: